When Certainty Isn't Available: Turning Signals Into Decisions

In this episode of the Insighter's Club Podcast, Ross is joined by Michelle Evans, Global Lead of Retail Insights at Euromonitor International.

Why doesn’t more data guarantee better decisions? How can you speed up decision-making without sacrificing rigor? And what practices are setting high-performing retail organizations apart?

In this episode, Ross is joined by Michelle Evans, Global Lead of Retail Insights at Euromonitor International, Forbes contributor, and one of Rethink Retail's top global experts for six consecutive years. They discuss how retailers can navigate economic volatility, technological disruption, and shifting consumer behaviour—and how insight leaders can create clarity when certainty isn't available.

We also cover:

• How leading retailers identify the signals that matter and make decisions with confidence in uncertain conditions.
• What Walmart's approach to AI experimentation reveals about testing, learning, and knowing when to pivot.
• How retailers like Zara, H&M, Mango, and Abercrombie are shortening feedback loops, acting on directional signals, and redefining what rigor looks like in uncertain markets.

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