How to Make Insights Go Viral

In this episode of The Insighter's Club Podcast, Ross is joined by Candice Walton, from Lloyd’s Banking Group

Your best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery.

In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast. 

We also cover:

• Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
• Why “describe it to a 10 year old” beats jargon for executive attention.
• Operating a drop-in Insight Newsroom to cut noise and sharpen story.
• Protecting proactive time so you can respond faster when news or regulation hits.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.