<img height="1" width="1" src="https://www.facebook.com/tr?id=901494157838465&amp;ev=PageView &amp;noscript=1">
Skip to content
🚀Introducing our latest innovation: Stravito AI Personas
Request a demo

How to Make Insights Go Viral

Stravito Oct 30, 2025

In this episode of The Insighter's Club Podcast, Ross is joined by Candice Walton, from Lloyd’s Banking Group

Your best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery.

In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast. 

We also cover:

  • Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
  • Why “describe it to a 10 year old” beats jargon for executive attention.
  • Operating a drop-in Insight Newsroom to cut noise and sharpen story.
  • Protecting proactive time so you can respond faster when news or regulation hits.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
Brand Perspectives Insights Engagement

Related Content

Image Alt Text
Podcast

2025 Year In Review

Dec 11, 2025 1 min

In this special end-of-year episode of the Insighter's Club Podcast, Ross is joined by Stravito Founder & CEO Thor Olof Philogène.

Image Alt Text
Brand Perspectives

Stay Safe or Scale Impact: The Moment of Truth for Modern Insights Teams (Part 2)

Nov 27, 2025 2 min

In this special episode of the Insighter's Club Podcast recorded live at the Stravito Customer Summit in Paris, Ross is joined by Seema Hope (VP of...

Image Alt Text
Agency & Brand

Stay Safe or Scale Impact: The Moment of Truth for Modern Insights Teams

Nov 18, 2025 2 min

In this special episode of the Insighter's Club Podcast recorded live at the Stravito Customer Summit in Paris, Ross is joined by Seema Hope (VP of...