Stravito Blog

Stop Wasting Insights. Build a Knowledge Management Framework That Delivers

Written by Stravito | June 11, 2025

 

Knowledge management is back in focus in 2025. But for many enterprise teams, the day-to-day reality is still disorganized and disconnected.

Research lives in silos, reports go unread, and valuable insights get buried in inboxes or duplicated across teams.

Many orgs fall for the trap of taking on tools they don’t need or use. There’s no coherent structure to guide how those tools are used across teams. They’re missing the shared system that makes those platforms work together.

A strong knowledge management framework brings order to this chaos.

Before we talk about building a framework, let’s get clear on what it is and why it matters in the first place.

 

What is a knowledge management framework?

A knowledge management framework is your organization’s blueprint for capturing, organizing, and activating knowledge.

It helps define and achieve knowledge management goals by providing clear objectives for how knowledge is handled and utilized.

It defines how knowledge moves through your company from upload to usage. This involves the knowledge management process, which outlines the steps and components needed to manage knowledge effectively.

It's not just about having a centralized knowledge repository where your assets gather dust.

A knowledge management framework combines governance, workflows, and tech into a system for making organizational knowledge available and actionable. It also ensures you manage knowledge assets effectively.

 

Core components of a knowledge management framework

Here’s a simple way to break it down:

People

  • Insight owners (e.g., CMI, UXR, Strategy)
  • Insight contributors (e.g,. agencies, researchers)
  • Insight consumers (e.g., Marketing, Product, Executive teams)

Both insight contributors and insight consumers interact with various forms of knowledge, including tacit knowledge (unwritten, experience-based know-how) and explicit knowledge (formal, documented information) captured and shared within the framework.

Processes

  • How research is uploaded and tagged
  • How access and permissions are structured
  • How discovery and usage are encouraged (e.g., weekly digests, curated collections)

The framework must handle various forms of knowledge, including both tacit and explicit knowledge, to ensure comprehensive knowledge sharing and management.

Platforms

  • Insight libraries (like Stravito)
  • Search and discovery tools
  • Knowledge repositories for storing and navigating organizational knowledge
  • Collaboration tools (groupware) that facilitate information exchange and project collaboration
  • Collaboration and sharing workflows

Research is everywhere, but impact is rare unless you structure discovery and sharing intentionally.

Now that we’ve defined what a knowledge management framework is, let’s explore why having one is more important than ever.

 

Why knowledge management needs an effective framework in 2025

Knowledge isn’t just something you store but something you scale.

Without a framework, even the best tools lead to:

  • Repetitive research and wasted budgets
  • Siloed knowledge that never leaves the team
  • Inconsistent tagging, versioning, and ownership, often due to a lack of documented knowledge that ensures accuracy and consistency

A solid framework aligns strategy with execution.

It defines who owns what, how content flows, and which tools support discovery. Choosing the right knowledge management platform is essential for ensuring the system is secure, user-friendly, and supports productivity and collaboration.

A well-structured knowledge base can be the foundation for effective knowledge sharing, boosting productivity, and supporting organizational growth.

That’s why it’s not enough to have tools. A clear framework for your business ties everything together and drives value. Here’s how to build yours…

 

5 steps to building a knowledge management framework

A knowledge management framework should reflect how your organization actually works, not just how it’s structured on paper. Start by identifying areas for improvement in your current knowledge management practices, and consider the key component that will form the foundation of your framework.

The steps below will help you build a framework that supports effective knowledge management and aligns with your organization’s goals.

1. Audit what you already have

Before you build anything new, assess what already exists, including your current knowledge resources:

  • Where does research currently live?
  • Who owns it? Who uses it?
  • What’s working? What’s duplicative or underused?
  • How well do current processes capture knowledge during key interactions?

This step reveals knowledge gaps, accessibility issues, governance blind spots, and whether knowledge is being effectively captured.

2. Define your governance model

Knowledge management governance frameworks clarify the guiding principles that inform governance decisions, such as:

  • Who owns the system (e.g., CMI Platform Lead)
  • Who approves uploads, tags, and distribution
  • How permission layers are structured
  • The involvement of senior leaders in overseeing and championing governance

You don’t need a Deloitte knowledge management framework to get this right; just clear roles, workflows, and accountability.

3. Map knowledge sharing processes around use, not storage

Many teams stop at uploading files. But a great framework focuses on usage: it supports business processes by ensuring that knowledge is organized and accessible to improve workflows and decision-making.

  • How do teams discover insights?
  • How are they prompted to revisit them?
  • How is sharing encouraged?

Examples:

  • Use Smart Collections to auto-tag and package insights for recurring business questions
  • Send weekly digests to brand and product teams to surface relevant research
  • Embed past findings into campaign briefs using shared templates
  • Standardize processes using frameworks that mirror service management best practices

To maximize value, you must make knowledge sharing easy across your organization. Sharing knowledge is what will drive collaboration and informed decision-making.

4. Choose scalable platforms that enable, not block

A framework is only as strong as the tools that support it. Selecting the right tools is essential so your knowledge management system is effective, scalable, and user-friendly.

Avoid overengineered systems that require training or manual upkeep.

Instead, prioritize:

  • Out-of-the-box usability
  • AI-supported tagging, summaries, and recommendations
  • Easy integration into daily workflows
  • Support for a collaborative environment where teams can easily share and access knowledge

Stravito plugs directly into any knowledge management strategy framework. From upload and governance to discovery and sharing, it supports insight-led decision-making at scale.

The platform empowers employees by providing access to information and resources, fostering innovation, and a culture of idea generation.

5. Drive adoption through education and incentives

Even the best-designed framework will fall flat if no one understands how to use it or why it matters. A strong framework only works when knowledge sharing becomes part of how people work, not a separate task.

Make the framework part of how people work:

  • Include it in onboarding
  • Integrate it into campaign kickoffs or innovation processes
  • Celebrate usage milestones and champion insight-sharing wins
  • Show how the framework empowers employees by making it easier to find what they need and get more done.

The more consistently people use the framework, the more value your knowledge management program delivers across teams.

Stravito customers often tie library usage to OKRs, marketing milestones, or innovation cycles, and achieve those goals by embedding library usage in daily habits. When teams make the knowledge library a part of their everyday workflow, it becomes easier for employees to find relevant insights, share learnings, and collaborate across departments. 

This regular engagement not only helps individuals work more efficiently, but also encourages a culture of knowledge sharing. As a result, teams are better equipped to innovate, stay aligned with strategic objectives, and drive both creativity and organisational growth in a meaningful way. 

Let’s bring this to life with a practical example of a modern knowledge management framework in action.

 

Knowledge management framework example

Let’s say you’re a global FMCG company launching a new product in APAC. Without a clear structure, teams across different regions might commission overlapping research, miss out on prior insights, or struggle to align messaging.

You need something to tame the chaos and ensure teams move faster with confidence.

To maximize impact, it’s crucial to involve the entire organization in the framework, ensuring all business units are aligned and engaged from the start.

Remember we mentioned the core components of the framework?

Here’s what a practical, working model might look like, incorporating knowledge management initiatives to drive alignment and measurable outcomes:

People

  • The global Consumer & Market Insights team manages the platform and enforces tagging and governance rules.
  • Regional Insights Managers curate and localize insight collections for specific markets.
  • Brand and Marketing teams use the curated insights to inform campaigns and product decisions.

Processes

  • Monthly Consumer & Market Insights roundtables ensure alignment across global and regional needs.
  • Smart Collections help campaign teams quickly surface relevant historical research.
  • UXR findings are proactively integrated into new product kickoff decks, closing the gap between research and execution.

Platform

  • Stravito acts as the central knowledge management platform.
  • AI-powered summaries and semantic search reduce time spent digging through documents.
  • Region-specific permission layers ensure compliance and relevance.

This kind of framework doesn’t just solve a one-time problem. It gives you a repeatable model that scales.

You can adapt it into a knowledge management framework template for other teams, regions, or business units. And with a focus on continuous improvement, you can refine it over time based on feedback, evolving goals, and what’s working.

Now that we’ve seen what a strong framework looks like, let’s take a closer look at the platform that makes it all work seamlessly.

 

Why Stravito is the ideal platform within a knowledge management framework

Most knowledge management tools were built to store information. Stravito is built to move information, making sure the right people get the right knowledge at the right time so they can act on it.

Unlike horizontal tools like SharePoint or Guru, Stravito is purpose-built for insights, UX, and research-heavy teams. That means you don’t have to duct-tape workflows together or fight for adoption across regions. It just works.

Here’s what sets Stravito apart:

  • Works from day one Stravito deploys without the need for lengthy IT projects or user training. Teams can start uploading, tagging, and sharing insights within days, not months.
  • Built for enterprise scale: Whether you’re managing 50 researchers or rolling out across 50 countries, Stravito scales with your structure. That includes permissioning by market, single sign-on, and full GDPR/SOC2 compliance.
  • Designed for daily use: With AI-powered search, automated Smart Collections, and curated insight summaries, teams actually enjoy using the platform. Customers like you have seen higher stakeholder engagement with insights since switching to Stravito.
  • Optimized for insight flow: From integrations with providers like Mintel and Kantar to in-platform content curation, Stravito shortens the time between research and results. For example, Heineken uses Stravito to summarize, package, and distribute insights at scale using GenAI to help local teams move faster.
  • Proven across global brands: Customers like Coles, Heineken, and Electrolux don’t just use Stravito, they build their knowledge management frameworks around it.
  • Enabling effective management of knowledge assets: Stravito helps organizations organize, access, and leverage their knowledge resources for better decision-making.

Stravito doesn’t just support your knowledge management framework. It activates it by making insight discovery, sharing, and socialization effortless at every level of your organization.

With seamless integrations and robust content curation, Stravito helps organizations manage knowledge efficiently, supporting ongoing maintenance and easy retrieval of valuable information.

The platform also fosters knowledge creation by enabling teams to collaborate, share insights, and generate new organizational knowledge.

See how Stravito fits into your knowledge framework and book a guided demo today.

 

Ensuring continuous improvement in your knowledge management framework

Building your knowledge management framework is just the starting point. To keep it functional as your business grows, you need a mindset of continuous improvement.

A flexible management framework ensures your teams always have access to accurate and relevant information so they can make faster decisions and deliver enhanced customer service.

That’s why it’s worth setting up a dedicated knowledge management team. Their role? Keep the framework running smoothly by identifying areas to improve, tracking what’s working, and making sure everything stays aligned with your business goals.

Here’s how to keep continuous improvement at the heart of your knowledge management framework:

  • Regularly review and update processes: Check in regularly to see if your knowledge management processes are still doing their job. These reviews help you catch what’s outdated, identify gaps, and spot ways to improve.

  • Gather feedback from users: Ask employees how the system’s working for them. Their feedback can uncover blind spots, reveal what’s working, and point you toward meaningful improvements.

  • Track key performance indicators: Track metrics like usage rates, search success, and time-to-information to see how well your knowledge management framework performs. These measures help your knowledge management team make smart, data-driven decisions to keep improving it.

  • Promote a culture of continuous learning: Make it easy for employees to add new knowledge, share lessons learned, and suggest improvements. When everyone contributes, your knowledge management framework can grow and adapt with the organization.

  • Stay aligned with business objectives: As your company evolves, your knowledge management framework should, too. Revisit your business goals regularly to make sure the framework still supports what matters most.

By making continuous improvement a core part of your knowledge management strategy, you turn your framework into a valuable asset. It consistently delivers accurate and relevant information, supports organizational learning, and helps your business adapt and grow over time.

 

From framework to impact

If there's one takeaway for you, it's this: aA knowledge management framework isn’t just about managing documents. It’s about building a knowledge infrastructure that supports your goals, scales with your business, and elevates the role of insights across the enterprise.

When your framework is built around customer satisfaction, it naturally enhances customer service by making timely, accurate information easy to find and act on.

It also supports knowledge-sharing across teams, helping you manage and deploy knowledge assets and valuable information.

The result? A system that keeps your organization’s critical insights accessible, relevant, and ready to drive impact.

Start with outcomes. Then bring in the people, processes, and platforms—like Stravito—that make those outcomes possible.

Because when your insights are accessible, your business becomes unstoppable.

Now it’s time for you to build a framework that helps your insights work harder. See how Stravito fits into your knowledge framework and book your demo now.

 

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