- Most insights never leave the folder they’re stored in. Start by mapping who needs each finding and when.
- Shorter, visual formats like one-pagers or storyboards travel farther than 60-page decks.
- Reuse channels people already check - newsletters, planning meetings, or chat tools.
- Treat dissemination as an ongoing process with owners, schedules, and metrics, not a one-time share.
- When you make research discoverable and measurable, decisions get faster and duplication drops.
Imagine a world where every insight your company produces is actually seen, understood, and used.
This could be your business when you learn to improve the dissemination of research.
We'll show you how to design a clear, repeatable process that makes your insights easy to find, share, and use across all regions and teams.
Good dissemination isn’t about producing more reports. It’s about helping people find, understand, and use the knowledge you already have.
When the right findings reach the right teams at the right time, research turns from a deliverable into a driver of better decisions.
Dissemination of research means sharing results so others can act on them.
It’s different from storage or publication because it’s active - focused on helping people apply insights in daily work.
In a business setting, that means:
Many organizations now treat the dissemination phase of research as an essential step in the overall research process.
Without a plan, valuable insights often disappear. Reports get buried in folders, lost when people leave, or recreated from scratch.
Strong dissemination helps by:
When you treat knowledge as something to activate, not just archive, research becomes a real business asset.
Think of dissemination as the link between discovery and action.
Research → Analysis → Insight → Dissemination → Action → Measurement
At each stage, different risks can cause information loss:
By closing these gaps, your organization moves from running projects to continuously learning from them.
You can make this easier when you create a knowledge base that keeps every study searchable, consistent, and ready to use.
Research doesn’t end when the final slide deck is delivered. The dissemination phase in research connects what was learned to what happens next.
Here’s how it fits:
|
Stage |
Purpose |
Common pitfalls |
|
Research |
Gather data from participants and sources |
Too much focus on collection, not enough on use |
|
Analysis |
Turn data into insights |
Findings stay with one team |
|
Dissemination |
Share insights for action |
Limited access, no clear owner |
|
Action |
Apply insights in strategy and execution |
Teams rely on memory, not evidence |
|
Measurement |
Track what changed |
No feedback loop into research |
When you close that loop, insights become part of how the organization learns.
Write a dissemination plan for research before projects begin.
Identify key audiences early - executives, product leads, and regional teams.
Choose channels that fit existing workflows.
Track reach and reuse with simple metrics.
Effective dissemination isn’t only for academia or the scientific community. It’s just as vital for global businesses trying to move knowledge quickly.
You can make this even easier on your teams when you create a knowledge base that keeps your research findings organized, searchable, and up to date.
When research is shared with intent, it becomes part of your company’s daily decisions. It helps teams reuse knowledge, learn faster, and avoid repeating mistakes.
To move from theory to real impact, you need a plan that makes sharing automatic, not optional.
Strong dissemination doesn’t just happen; it’s designed. A clear dissemination plan helps your business move from scattered reports to a shared, repeatable way of getting insights into the right hands.
Good plans focus on four things: ownership, organization, delivery, and measurement. Together, they turn research into a continuous learning system that scales across regions and functions.
Start by understanding what you already have. Audit repositories and drives to identify overlapping reports, outdated files, or duplicates. The goal is to surface valuable research findings and retire what no longer serves your teams.
This step also builds trust in your process. Teams will only rely on research if it’s accurate and current.
You can make this easier when you improve research management with better indexing, ownership, and archiving practices.
To see what a good organization looks like, explore how to rethink research repositories for easier search and reuse.
Effective dissemination of research findings starts with knowing your target audience.
Senior leaders need summaries tied to business outcomes. Product and CX teams want actionable insights from data analysis. Regional teams rely on local examples that they can adapt.
For each group, outline:
This approach turns dissemination into an active process rather than a one-time share. It connects key stakeholders directly to relevant research data when it matters most.
Choose communication methods that meet people where they are.
Use internal social media platforms, newsletters, or planning meetings to keep insights visible and easy to access. Embedding updates in everyday tools helps keep dissemination consistent.
You can also simplify knowledge discovery for insights teams by curating collections of reports in one searchable place.
These collections make it easier for other researchers, regional teams, and decision-makers to find what they need without delay.
A strong dissemination strategy for research findings includes ongoing measurement.
Track engagement metrics like:
Pair these with qualitative data from team feedback to understand how your dissemination process performs.
Consider logging:
|
Metric |
What it shows |
Why it matters |
|
Search activity |
Demand for topics |
Helps prioritize future research |
|
Report views |
Engagement levels |
Indicates awareness and reach |
|
Reuse rate |
Research impact |
Proves ROI and avoids duplication |
Measurement turns research dissemination into a cycle of improvement. When results are visible, it’s easier to maintain leadership support and long-term momentum.
When dissemination becomes a habit rather than a project, knowledge flows freely and decision-making speeds up. It’s not just about sharing results. It’s about creating a connected system of learning across your organization.
Improving dissemination takes more than process alone. It also depends on how information travels, such as the formats, channels, and storytelling methods that make insights stick.
Good dissemination depends on how well you share what you’ve learned. The right mix of methods makes insights visible, engaging, and easy to apply. These are the most effective ways to move knowledge across your organization.
Live formats help people understand research faster and remember it longer. They also let teams interpret findings together.
Try these:
You can also share outcomes at scientific conferences or through internal forums for researchers. This creates space for real discussion and connects the research team to the broader scientific community.
For external communication, a clear press release or targeted media coverage helps reach policymakers, customers, or partner organizations.
Always include these outreach activities in your dissemination plan so results are shared safely and consistently.
Digital formats make it easy for busy teams to explore insights on their own time. They also give you space to combine visual and written summaries for stronger impact.
Ideas that work well:
If your business promotes open access publishing or data sharing, this is the place to link those resources.
You can also use internal social media platforms and newsletters to reach more people with shorter, visual updates.
Embedding insights where people already work helps research stay useful long after the study ends.
Add short summaries, visuals, or links to tools such as:
This keeps evidence visible at the exact point of need.
You can make UX research business-relevant by turning your most valuable research findings into bite-sized lessons for new or cross-functional teams.
Following UX research best practices also ensures the information stays easy to update and reuse.
Each dissemination method has a purpose.
|
Method |
Best for |
Why it matters |
|
Live formats |
Collaboration and discussion |
Builds engagement and trust |
|
Digital formats |
Reach and flexibility |
Keeps findings accessible anytime |
|
Embedded formats |
Long-term learning |
Integrates insights into daily work |
Start small with the methods that best fit your target audience and existing workflows. Then measure what works and adapt over time.
Once you’ve mastered your formats, the next challenge is keeping information accurate, compliant, and consistent at scale. That’s where governance and system design come in.
Governance keeps research reliable, consistent, and easy to trust. It sets the rules for how insights move through the organization, who checks them, and how they stay accurate over time. Without it, even strong studies can lose credibility or become outdated before they’re ever used.
Governance prevents duplication, misinformation, and confusion. It makes sure every research team follows the same dissemination process from data collection to sharing results. It starts at the very beginning of the research process and continues through publication.
|
Governance focus |
What it covers |
Why it matters |
|
Accuracy |
Peer review, validation, and version control |
Keeps findings credible and consistent |
|
Ownership |
Roles for each team member in managing research data |
Builds accountability and clear workflows |
|
Lifecycle |
Archiving and sunsetting outdated research results |
Ensures teams use the most current evidence |
|
Transparency |
Sharing within and outside the business |
Builds internal trust and external recognition |
This structure turns dissemination activities into an ongoing process rather than a single task at the end of a study.
Ethical dissemination protects people, data, and the reputation of your business. It starts with clear consent from research participants and continues through responsible sharing.
Strong governance should also include:
These actions help teams disseminate findings responsibly, raise awareness of key insights, and ensure that results deliver societal benefits beyond the business.
Quality control is the backbone of trusted research. Every study should go through a review before it’s shared or reused.
To keep standards clear:
Tracking performance helps you see how research travels across the business.
Use alternative metrics like downloads, citations, or reuse rates to show how widely scientific research is applied.
Finally, retire what no longer adds value. Outdated files and duplicate reports make discovery harder. Removing them keeps repositories clean, accurate, and easy to navigate.
Governance should make sharing simple, not slow. Clear rules work best when paired with formats that people actually use.
Try a mix of:
Transparent communication helps everyone stay aligned. It encourages collaboration with other researchers and builds credibility across the wider scientific community.
Governance sets the foundation. Stravito builds on it by helping enterprises share research securely, measure adoption, and connect every team to what the business already knows.
Once governance creates a structure, Stravito makes it scalable.
It connects all your insights, tools, and teams in one secure environment so research doesn’t stay buried in folders but flows across the business where it drives real impact.
Stravito brings every internal and external study into one governed library.
Each file includes metadata, ownership, and access permissions, creating a single source of truth for the business. Teams no longer waste hours searching for files or duplicating work.
Customer example:
When HEINEKEN adopted Stravito, active users rose by 50 percent, and research reuse doubled across global markets. This shows what’s possible when dissemination efforts are organized around one consistent platform.
Stravito’s natural-language, multilingual search helps teams find trusted insights fast. It prioritizes canonical sources so users always see the most accurate results first.
Key benefits include:
Search analytics also reveal where employees need more information, helping research teams focus their future dissemination of research on high-demand topics.
Curated insight packs make it simple to organize and share knowledge across markets.
Teams can group materials by theme, launch, or region so stakeholders always see what’s most relevant to them.
Collections strengthen the practice of disseminating research findings by giving users fast access to concise summaries and deeper reports in one place.
They also keep insights updated automatically, helping research stay accurate and actionable.
Stravito’s AI Assistant speeds up the dissemination of research by summarizing reports, comparing studies, and linking back to original sources. It helps teams find clarity faster without sacrificing accuracy.
Customer example:
Roche uses this capability to handle large volumes of ongoing research and reduce redundant reporting. With automation, insights become decision-ready in minutes instead of days.
You can explore more on how artificial intelligence improves knowledge sharing in this guide to AI knowledge management.
The Insights Feed keeps dissemination continuous. It automatically delivers tailored updates to employees based on their role, location, or topic interest, keeping insights visible long after a study ends.
With the new Newsletters module, teams can package fresh findings into short, inbox-ready updates that close the last-mile gap between research and action.
Use it to:
Together, these tools make it simple to keep every stakeholder informed and connected to the latest research. No manual chasing or extra platforms required.]
Analytics make the impact of dissemination measurable. Stravito tracks content consumption, search demand, reuse rates, and avoids duplication to show where knowledge is making a difference.
Customer example:
Reckitt used these analytics to migrate more than 5,000 reports, uncover reuse patterns, and measure time saved through automation and governance.
Governance is built into Stravito’s workflows. Role-based permissions, retention rules, and automatic sunset dates ensure every shared file meets compliance and quality standards.
It aligns seamlessly with your knowledge management framework, allowing your dissemination efforts to scale safely and sustainably across the organization.
Your next steps:
When insights are easy to find, trusted, and measurable, every team can act faster and waste less.
Request a Stravito demo to see how your organization can scale the dissemination of research, simplify sharing, and connect every decision to evidence.