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Stravito

Stravito AI Personas

Always-on consumer profiles, built from your research

See how it works

In the race to innovate, what’s holding you back?

Strategic segmentation research sits in static decks few teams revisit
Weak ideas get waved through to research, wasting time and budget
Many decisions still rely on opinion, not consumer perspective

MeetAI Personas

AI Personas gives marketing, brand, innovation, and insights teams instant, interactive feedback to eliminate weak ideas early, launch quicker and scale winning concepts across markets.

Now you canrefine early ideas , stress-test messaging,prioritize innovation ,compare concepts,and more, 24/7 .

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Loved by enterprise teams

“We went from 100 concepts to 30 in 24 hours. It would easily have taken one or two months to get that alignment otherwise.”
Amanda CondillacGlobal Director of Strategic Insights & Analytics for Functionals
Danone
“Stravito AI Personas boosts team efficiency, strengthens the innovation process, and helps integrate and humanize our entire knowledge base.”
Simone BallariniHead of Business Intelligence and Consumer Insights at Lavazza Group
Lavazza

Explore with chat, or deep-dive with structured reports.

Conversation

Actionable conversationsAI Personas challenges assumptions with constructive feedback, sparking fresh thinking, not just echoing the status quo.
Support for diverse input formatsShare ideas in any format – text, PDF, image, or video – and gain valuable perspective, whether it’s a rough outline or a polished packaging design.
Side-by-side perspectivesBy conducting a virtual focus group, you can compare diverse consumer reactions across various segments.
Transparent & editableBased on your own research, you can always see what’s behind each Persona and fine-tune as needed.
Ease of bringing insights to lifeInsights from AI Personas come in ready-to-use formats that drive action and inform decisions.

Structured feedback

Comprehensive reportsCreate rich, detailed evaluations for your product concepts, designs, and messaging, grounded in structured and reliable criteria.
Multi-format testingApply rigorous feedback across a wide range of marketing and creative assets, from packaging concepts to campaign taglines.
Clear fit ratingsMake faster, easier comparisons at a glance with objective fit scores that show you exactly how each idea stacks up.
Complete consistencyEnsure an unbiased testing process across your entire team by applying the exact same criteria framework to every single idea.
Ready-to-share insightsMove seamlessly from ideas to decisions by exporting your structured recommendations instantly as presentation slides or spreadsheets.

Every team benefits

Pressure-test concepts with the exact segments they are built for, and eliminate weak ideas before they consume research time and budget.

  • Pressure-test concepts pre-research
  • Filter out weak ideas early
  • Focus budget on the winners
A person using personas feature

Why guess what consumers think when you and your team can just ask?

With Stravito AI Personas, you don’t just know your consumers. You create for them and with them.

Book a live demo