From Knowledge Store to Decision Support: The New Mandate for Insights Leaders
The role of insights is changing. Is your infrastructure keeping up?
Your stakeholders don't want more reports.
They want faster answers, stronger recommendations, and greater confidence in the decisions they make every day.
As AI reshapes expectations around speed and accessibility, insights leaders face a growing challenge:
How do you deliver trusted, evidence-based answers at the speed of business, without sacrificing rigor, context, or quality?
In this new report, we explore why traditional knowledge management approaches are falling short, how leading insights teams are adapting, and what it takes to transform research repositories into true decision-support systems.
Download the report to learn:
Why stakeholders increasingly expect "TikTok-style insights"—fast, digestible, and action-oriented
The hidden cost of fragmented research, duplicate studies, and lost organizational memory
Why proving the ROI of insights remains difficult—and how leading teams are redefining impact
The growing risks of relying on generic AI tools for business-critical decisions
Four capabilities that will define the next generation of insights infrastructure
Five practical moves CMI leaders can make today to strengthen decision-making across the enterprise
Why this report matters
Most organizations already have vast intelligence assets.
The challenge isn't so much about amassing insights as it is about helping people access and apply trusted evidence when important decisions need to be made.
Based on qualitative research with insights leaders and managers across FMCG, retail, apparel, quick-service restaurants, and consulting, this report reveals how the most forward-thinking organizations are evolving from knowledge management to insights intelligence.
You'll discover how leading teams are:
Activating existing research instead of repeating it
Preserving institutional knowledge before it's lost
Using AI responsibly while maintaining trust and governance
Delivering faster answers without compromising quality
Increasing their strategic influence across the organization
Who should read this report?
Consumer & Market Insights Leaders and Their Teams
Research & Analytics Leaders
Marketing Decision Makers
UX Research Leaders
Knowledge Management Professionals
Enterprise Innovation Teams
Get your copy.
Download From Knowledge Store to Decision Support: The New Mandate for Insights Leaders and learn how to build an intelligence layer that helps your organization make faster, more confident decisions using the knowledge it already owns.