Becoming a Co-Pilot to the Business

In this episode of the Insighter's Club Podcast, Ross is joined by Nick Graham, Founder of Vertemis.

What if the voice of the customer mindset is holding you back?

In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

We also discuss:

• Why great research doesn’t always equal impactful research
• The importance of starting with the business problem
• The value of storytelling and meaningful stakeholder relationships
• How AI is reshaping insights work