<img height="1" width="1" src="https://www.facebook.com/tr?id=901494157838465&amp;ev=PageView%20&amp;noscript=1">
Skip to content
Request a demo

Becoming a Co-Pilot to the Business

Stravito May 22, 2025

In this episode of the Insighter's Club Podcast, Ross is joined by Nick Graham, Founder of Vertemis.

What if the voice of the customer mindset is holding you back?

In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

We also discuss:

  • Why great research doesn’t always equal impactful research
  • The importance of starting with the business problem
  • The value of storytelling and meaningful stakeholder relationships
  • How AI is reshaping insights work

 
Brand Perspectives Agency Perspectives

Related Content

Image Alt Text
Agency Perspectives

When Certainty Isn't Available: Turning Signals Into Decisions

Jun 04, 2026 2 min

In this episode of the Insighter's Club Podcast, Ross is joined by Michelle Evans, Global Lead of Retail Insights at Euromonitor International.

Image Alt Text
Brand Perspectives

Questions of Taste: How Insights Shape What the World Eats and Drinks

Apr 16, 2026 2 min

In this episode of the Insighter's Club Podcast, Ross is joined by Basak Oker, Marketing & CSI Director, Europe at Givaudan Taste & Wellbeing.

Image Alt Text
Podcast

From Signals to Decisions

Jan 29, 2026 1 min

In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of...