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The Path to Insight Excellence

Stravito Sep 18, 2025

In this special episode of The Insighter's Club Podcast, Ross is joined by Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill).

Insight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers.

In this live recording of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence.

Over the course of this candid conversation, we tackle some pressing industry issues:

  • Why are insights teams still stuck in silos, and how can we break these barriers once and for all?
  • Why delivering data alone is no longer enough and how to transform it into actionable storytelling.
  • What’s the secret to embedding insights throughout your organization without losing ownership or control?
  • Why democratizing insights is the key to the future and how gatekeeping can limit your career growth.
If you're passionate about amplifying your impact as an insights professional, this episode is a call-to-action to elevate your approach and make a lasting impact across your business.


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