The Stravito team is thrilled to announce two senior appointments - naming Stephen Smyth as Chief Product Officer, and Lori Mills as Senior Vice President of Sales North America, to accelerate product innovation and US expansion.
"These appointments further support Stravito's evolution from knowledge management to a platform that delivers decision confidence, beginning with our research-grounded AI Personas." said Thor Olof Philogène, CEO and Founder of Stravito, continuing:
“Stephen brings founder-level product vision to advance our roadmap, while Lori adds deep commercial leadership to expand our North American presence. Together, they will help more global brands turn their research into evidence-backed decisions that drive measurable impact.”
An established entrepreneur and product innovator, Stephen brings more than 20 years experience driving innovation across multiple industries. He previously co-founded Coord, a mobility technology company acquired by Google, and will now lead Stravito’s product strategy and execution.
Lori will lead Stravito’s North American expansion, bringing extensive leadership experience across consumer goods, insights, and SaaS. She built her early foundation at Procter & Gamble, Coca-Cola, and Kao Corporation before moving into senior leadership roles at NIQ and SymphonyAI, where she led enterprise sales and strategic partnerships
The appointments follow the recent launch of Stravito AI Personas, the company’s latest AI innovation that transforms segmentation studies and market research into interactive consumer profiles. By connecting to each brand’s proprietary knowledge, AI Personas enables teams to interact, test and refine early-stage concepts in real-time, accelerating the path from insight to market.
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