Stravito Launches AI Persona Builder

We're thrilled to introduce our new AI Persona Builder, a tool that turns a company's own research into bespoke, interactive AI personas in minutes, with every claim traceable to the research behind it. Marketing and insights teams can interview the personas and test campaigns, products, and strategic ideas against them, with the confidence that every claim can be sourced and checked to inform commercial decisions.

Glass Box AI in Action

Built on Stravito’s Glass Box AI principles for transparent and explainable AI, AI Persona Builder answers the question, “How can I know that I can trust what the AI persona created?” Unlike generic AI or simulated customer intelligence tools that build personas from unknown web data, Stravito AI Persona Builder creates AI personas from a company's own research and shows its work: each trait is scored against that research, linked to its exact source, and flagged as contested when sources disagree. Where the research doesn't cover something, the persona says so rather than inventing an answer.

Thor Olof Philogène, Founder and CEO of Stravito, comments:

"As AI personas become more prevalent across marketing and insights teams, companies need to know whether they can rely on them. That's why we built AI Persona Builder to be a glass box, not a black box: you can see the research behind every answer, how strongly it's backed, and where it leaves room for interpretation. That transparency is what turns an AI persona into a decision-support resource teams can actually trust, whether they're briefing creatives, pressure-testing packaging redesigns, or planning a new launch."

Because the evidence is always visible, AI Persona Builder works wherever a company's research starts. A full segmentation study self-serves a richly evidenced persona in minutes, while a smaller number of reports, interviews, collections and videos can still create a useful persona, honest about where it is inferring. In every case, AI Persona Builder complements a segmentation study rather than replacing it, and the Persona is always as strong as the evidence behind it.

How AI Persona Builder Works

AI Persona Builder creates each persona with two specialized agents. The first agent acts as a senior consumer-insights expert, reading every document and writing a detailed, evidence-cited profile. The second agent restructures that prose into clean trait cards, while being forbidden from adding, removing, merging, or re-scoring any of the output. Separating the thinking from the structuring ensures that the AI personas are both insightful and consistent.

Users build them through a short guided flow: Define who the persona represents and attach the research, Generate the profile with the agents, then Review and Refine it before publishing. Once live, the persona can be interviewed and tested against ideas instantly, with everyone who uses it able to see the research it was based on, the recency of the research and the topics it knows about.

AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research. General availability is planned for Q4 2026.

Read more about AI Persona Builder here.