Teams can now connect Stravito to enterprise AI tools
Stravito's MCP Server brings the market and consumer research enterprises own into the AI tools teams already use.- Stravito’s MCP Server brings company's proprietary market and consumer research into AI tools like ChatGPT, Claude, and Copilot, as well as custom agents.
- Teams can draw on findings across text, visuals, video, audio, and spreadsheets to inform launches, campaigns, and strategies without switching tools.
- Answers follow Stravito’s Glass Box AI approach: grounded in company research and source-cited, with read-only access governed by each user’s existing permissions.
We're thrilled to announce the launch of our Model Context Protocol (MCP) Server, to bring each company's market and consumer research into the everyday AI tools its teams use, so decisions get made on evidence the business owns and trusts.
Why we're launching our MCP Server
With this launch, we're addressing a consistent problem across the enterprise: commercial results suffer when siloed consumer intelligence doesn’t reach the decisions where it is needed. Even when connected to a company's files, generic AI often reads a research report like a text document, missing the charts, graphs, and visuals where key findings live, or falling back on unverified answers from the web.
Stravito’s MCP Server changes that, connecting to AI tools like ChatGPT, Claude, Copilot, and the custom agents enterprises have built, through a single, governed connection. It draws on the full body of a company's research, reading not just text, but also visual findings from reports and presentations to videos, audio, and spreadsheets. For marketing and brand teams, real consumer evidence now surfaces where they work, to shape stronger launches, campaigns, and strategies, without switching AI tools.
Stravito Founder and CEO Thor Olof Philogène comments:
"The most valuable consumer research is worthless if it never actually guides real business decisions. Our MCP Server puts company knowledge into the AI tools teams already use, so they can launch better, spend smarter, and go-to-market faster using consumer evidence they can trust."
Every AI response from Stravito’s MCP Server follows a Glass Box AI approach. It's drawn from the company's own research, source-cited, and is scoped to the person asking. The connection inherits the user's existing permissions and is read-only.
A global media and information provider is among the first to pilot the Stravito MCP Server, using it to bring research findings directly into the specialist tools its teams work in.
Stravito's MCP Server offers a more complete picture for better business decisions
This launch reflects a wider shift in enterprise software. After building or buying tools, enterprises are now connecting them through open standards like MCP. A company's research in Stravito can now sit alongside its CRM, BI, and social listening data in the same AI conversation, offering a more complete picture than any single application can provide.
Stravito’s platform remains the destination where enterprises can manage their proprietary research, run analysis, and build AI Personas. The MCP server shares that research in connected enterprise AI tools enabling better, faster business decisions. Stravito also offers a set of developer-grade APIs for Search, AI Assistant, Usage and Audit Logs giving teams additional ways to access, manage and apply their trusted research.
In the coming months, we'll be releasing additional tools to bring more customer intelligence into the tools teams use and deeper into commercial decision-making.
Learn more about Stravito MCP here.
See how Stravito can help your team
The most valuable insights aren’t the ones sitting in a repository. They’re the ones teams can quickly find, trust, and apply when decisions matter most.
See how Stravito can help your organization turn knowledge into business impact.
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