On Demand Webinar

Retail and FMCG leaders are surrounded by constant change.

Social commerce is reshaping product discovery. Quick commerce is raising expectations around convenience. Generative AI is beginning to influence how consumers search, compare and choose.

But spotting indicators of change is only the beginning.

The harder question is understanding what that signal or trend could mean for your business. Which changes matter? How do you connect what’s happening in the market with what you already know about your customers, categories and strategy? And how do you decide whether to act now, experiment, prepare — or keep watching?

Join Maria Selting, futurist and author of Stravito’s The Next Move series, Bob Hoyler of Euromonitor International, and Vicky Welvaert of Stravito for a practical conversation about turning emerging trends into better business decisions.

In this 45-minute session, we’ll explore:

• How to anticipate possible future scenarios and staying on top of long-term change with strategic foresight
• Three shifts reshaping retail and FMCG, including social commerce, quick commerce and generative AI
• Why the same emerging trend can mean something very different for different companies
• How to connect external market trends with your own trusted customer and business intelligence
• A simple framework for deciding what to do next: act, experiment, prepare or keep watching

From observation to action

We’ll use a simple framework throughout the conversation:

OBSERVATION → CONTEXT → DECISION → ACTION

Emerging trends indicate where change is happening. But context helps you understand what that change could mean for your organization — and make smarter decisions about when and how to respond.

Learn how to move beyond simply spotting change — and turn the signals around you into smarter decisions for your business.