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How to Make Data People Trust

Stravito Oct 2, 2025

In this episode of The Insighter's Club Podcast, Ross is joined by Stephanie Clapham, Director of Research at Latana.

Consumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think.

In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments—no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind.


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