<img height="1" width="1" src="https://www.facebook.com/tr?id=901494157838465&amp;ev=PageView &amp;noscript=1">
Skip to content
🚀Introducing our latest innovation: Stravito AI Personas
Request a demo

Seeing the Faces Behind the Figures

Stravito May 9, 2025

In this episode of the Insighter's Club Podcast, Ross is joined by Lisa Payne, Global Director of UX Research at Condé Nast.

The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.

In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

We also discuss:

  • How to scale human stories using video and verbatim.
  • Strategies for connecting insight teams and unifying research outputs.
  • What “intent-first thinking” looks like in practice.
  • The importance of embedding insights into decision-making at every level, including the C-suite.

 
Brand Perspectives

Related Content

Image Alt Text
Podcast

2025 Year In Review

Dec 11, 2025 1 min

In this special end-of-year episode of the Insighter's Club Podcast, Ross is joined by Stravito Founder & CEO Thor Olof Philogène.

Image Alt Text
Brand Perspectives

Stay Safe or Scale Impact: The Moment of Truth for Modern Insights Teams (Part 2)

Nov 27, 2025 2 min

In this special episode of the Insighter's Club Podcast recorded live at the Stravito Customer Summit in Paris, Ross is joined by Seema Hope (VP of...

Image Alt Text
Agency & Brand

Stay Safe or Scale Impact: The Moment of Truth for Modern Insights Teams

Nov 18, 2025 2 min

In this special episode of the Insighter's Club Podcast recorded live at the Stravito Customer Summit in Paris, Ross is joined by Seema Hope (VP of...