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The Business Case for Sonic Branding

Stravito Apr 24, 2025

In this episode of the Insighter's Club Podcast, Ross is joined by George Holliday and Luke  Moseley, founders of Hear Me Out. 

Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.

In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful)  tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. 

We also discuss:

  • How brands boost their ROI by 24% using just two seconds of sound.
  • Why your audience hears your brand before they ever see it.
  • The $150,000 mistake brands make with social media audio.
  • How to make your audience feel something in under three seconds.


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