By Sarah Wiggins - June 11, 2020
Encourage your team to pay attention to how they are storing and sharing information. Ask yourselves:
Are we sharing information… Are we storing information…
-via email? -in our inboxes?
-via an instant messenger like Slack? -in a cloud-based storage drive like Sharepoint?
-in an intranet system or local folders?
Create a single, living document where you can keep track of the topics and research you’ve commissioned. This will give you a quick overview of what you have.
Encourage everyone to set aside 30 minutes a week to make sure they maintain it. Making it a group effort will reduce the burden on any one person.
Agree on common ways for storing and sharing this information. It’s important to communicate expectations clearly.
By reducing the number of locations and channels involved and clarifying which ones are appropriate, it will be easier to find information and thus keep an understanding of what you have.
Agree on standard conventions for naming files. Keep it simple and accessible to everyone. For example, ask yourselves:
-How should we include a time/date reference?
-Do we want to include the agency?
-Do we want to include the report’s full name?
By making sure that everyone uses the same method for file naming, it will be easier to know what to look for.
Once you have a deeper understanding of what you have, try to figure out what you don’t. Hold a monthly ideation session where you can go over your collective understanding of your customers.
Try to make this effort cross-functional so that you can get perspective from all different stages of your customer journey.
Are there products, demographics, or markets with several similarities? Take note of this and apply existing research in different areas when you need to make a decision in a pinch.
Treat it as an informal, in-house experiment, and decide on what your independent variables will be. Monitor, learn, and iterate.
Download the full "Knowledge Management Reboot" guide to jumpstart your efforts to manage your knowledge in a more budget-friendly way.
Or if you don’t like emails, follow us on LinkedIn
Stravito named as top startup by 33-listan for 2nd consecutive year
How Colruyt Group Brings All Market Information Under One Roof
Get the latest news from Stravito
HQ: Grev Turegatan 3-5,114 46 Stockholm
6 Liberty Square #6004,Boston, MA 02109
Drottninggatan 38,211 41 Malmö
WeWork, Weteringschans 165 C,
1017 XD Amsterdam
Copyright © 2020 Stravito. All rights reserved.
Cloud security statement