Webinar        On Demand

You’ve invested six figures and months of strategic work.

The segmentation hit the mark. The rollout brought energy — workshops ran, teams aligned, and enthusiasm was high.

But fast forward a few months… and it’s either forgotten in a folder or draining your energy to keep in use.

If insights remain stuck in slides, even the strongest research risks being overlooked in the rush of deadlines, losing momentum and ROI.

It doesn’t have to be this way. Generative AI opened the door to interactive digital personas, but most are too generic, too synthetic, too disconnected from your business reality.

Join Evan Williams, Founder of Perennial Mind (ex-Uber, Mondelez, General Mills), and Aydan Kool, Senior Solutions Consultant at Stravito, to explore:

• Why segmentation often struggles to hit sustained ROI and how to fix it
• What makes the leap from “fun to try” to “actionable result and business value”
• Where digital consumers excel today — and where blind spots remain
• How Stravito AI Personas solves the challenge, with a live demo and Q&A

Discover how to keep consumer insights at the fingertips of marketers, innovators, and brand builders, every single day.

Can’t make the live session? No problem! A recording of the webinar will be available on-demand.