Building a consumer-centric organization is easier said than done. It’s a delicate balancing act to ensure that the right people have access to the right insights at the right time and apply them the right way. Without the adequate support, it’s not uncommon for your organization to find itself suffering from knowledge silos, or on the other end of the spectrum, information overload.
A knowledge management platform can give you the infrastructure you need to work in a proactive, consumer-centric manner. Below, we share 3 signs that an insights management platform could be the secret ingredient your organization is missing.
Sign #1: You’re answering the same questions over and over again.
As frustrating as it might be, this can actually indicate great potential in your organization. It shows that your colleagues are curious, engaged, and wanting to make insights-driven decisions. But of course, as a Consumer Insights Manager, this can drain your time and energy.
A dedicated knowledge management platform like Stravito is an excellent way to handle requests for insights efficiently. It allows you to share insights in the way that works best for you.
For example, you can create “playlists” of insights on a certain topic, send automated update emails with the latest reports, or even curate editorial articles that give an overview on what everyone should know.
By finding efficient ways to answer the most common questions, you’ll stay a step ahead of the demand for information and free up time for more proactive insights work.
Sign #2: You feel like you have more insights than time.
There are a variety of reasons why it might be difficult to keep track of all your insights. Your organization could be large and decentralized. You might be in an industry where people change jobs frequently, taking their knowledge with them. Or you might not have an effective way to organize your insights. Regardless, if this resonates with you, you’re likely not getting the full value of your market research.
While there is no shortage of knowledge management solutions and strategies, a specialized knowledge management software like Stravito can help you to keep your insights organized with minimal effort.
All you have to do is drag-and-drop your files (or integrate with your Google Drive), and tailored AI & machine learning algorithms categorize, index, and tag documents (+ videos!) for you.
With admin out of the way, you can take a deep breath and enjoy the peace of mind that comes with knowing all of your insights are in one place.
Sign #3: You want to balance access to insights with control.
While increasing access to insights and breaking down knowledge silos across the organization can be huge time-savers, you don’t want it to be a free-for-all. Some information might be sensitive. Some might be complicated to interpret. And some might just not be relevant for all teams or markets.
However, it can be challenging to find a tool that allows you to be precise about who can access what information. That’s why Stravito is a great option for insights teams who want to balance access to information while still maintaining control of its distribution.
User-friendly access management makes it easy to give users the appropriate level of permissions based on their role, team, and even business unit.
By ensuring that your colleagues can feel confident about using the insights available to them, you’ll increase the likelihood of data-driven, consumer-centric decisions being made across the organization. And at the end of the day, that’s what it’s all about.
Conclusion: You need an insights platform that isn’t one-size-fits-all
No two organizations are the same, which means that every organization has different needs when it comes to insights management. An insights engine like Stravito can be tailored to your company's needs, making sure you get the support you need to take your organization’s insights work to the next level.
Webinar: Increase Insights ROI with Knowledge Management
Adriana Bozbiciu Jun 11, 2021