The Corporate Researchers Conference (CRC) in Chicago brought together hundreds of market research and consumer insights leaders. Across every session, workshop, and conversation at the booth, one message was clear: enterprise insights teams are under immense pressure to deliver faster, highly actionable intelligence while breaking down operational silos.
Here are the three recurring themes from our discussions with insights leaders at CRC—and how modern insights technology is solving them.
1. DIY AI brings unexpected hurdles
While enterprise organizations are eager to leverage Generative AI, many teams attempting to build internal custom tools or rely on generic LLMs are hitting unexpected hurdles.
The challenge
In-house AI builds frequently suffer from slow development cycles, data privacy concerns, and lack of domain-specific standardization. Generic public AI models can pull from unvetted sources or fail to provide explicit source attribution, creating trust issues among research executives who require verified facts.
How Stravito solves it
Stravito offers a secure, enterprise-ready AI architecture designed specifically for consumer insights. Built with strict data privacy controls and transparent inline citations, Stravito’s generative AI features synthesize insights strictly from your organization's trusted, uploaded documents. The result? Fast, verifiable answers without the operational headaches of building and maintaining custom software.
2. Legacy repositories still cause friction
A central frustration voiced by research leaders was the persistent friction caused by legacy knowledge platforms and cluttered SharePoint drives.
The challenge
Valuable research frequently sits buried in fragmented systems with poor search indexing. Upload processes are often painful and manual, leading to low adoption. As a result, cross-functional teams fail to find existing studies, driving up costs through redundant research projects.
How Stravito solves it
Stravito provides a centralized, human-centric hub that ingests and organizes your proprietary research assets. With natural language search and automatic categorization, team members across marketing, product, and strategy can instantly locate vetted answers in seconds—maximizing the ROI of past research investment.
3. AI Personas help bring static research to life
One of the most talked-about topics at CRC was turning static research deliverables into active, conversational tools that drive organizational decision-making.
The challenge
Companies spend hundreds of thousands of dollars on comprehensive consumer segmentation studies, only to watch the final presentation decks gather digital dust. Stakeholders struggle to operationalize dense customer profiles in their daily workflows.
How Stravito solves it
With Stravito’s AI Personas, static segmentation decks come to life. Insights teams can transform underlying research into interactive, conversational AI agents representing key target consumer segments. Stakeholders can literally "interview" customer personas in real time, testing campaign concepts, messaging, and product ideas against grounded consumer profiles.
Ready to transform your insights workflow?
Our lessons from CRC 2026 highlight a clear path forward; insights teams need intuitive, AI-powered tools that simplify search, guarantee trust, and bring research to life.
Experience how Stravito can transform your organization's existing research into immediate, decision-ready answers.
Get a free trial of Stravito today and see the difference dedicated insights AI can make.
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