FrieslandCampina daily provides millions of consumers throughout the world with dairy products containing valuable nutrients from milk. The company wanted to make better use of all available data within the organisation, both locally and internationally. As part of this, FrieslandCampina was looking for a central system to easily store and share all relevant research and insights with marketing, sales and R&D specialists. The knowledge management platform from Stravito turned out to be the solution.
For FrieslandCampina, it is increasingly important that knowledge gained from research is widely shared within the organisation and used for a wide range of (commercial) decision processes. To achieve this, there must be a good overview of available knowledge, it must be easily accessible to decision makers, and it must be possible to establish links between the various studies for a better understanding of consumer needs.
In short, FrieslandCampina needed a system that could function as a 'one-stop shop for all insights'. The platform had to be easy to use and accessible to both insights managers and specialists from the marketing, sales and research & development departments.
FrieslandCampina selected Stravito as its global knowledge management platform. This SaaS solution indexes all research data and stores it securely in the cloud. Research data can be in-depth searched and is broadly accessible within the company. Within Stravito, uploading and classifying reports is automated through machine learning and AI. Smart models and algorithms provide users with new content and insights that match his or her area of interest.
Stravito brings all knowledge and insights regarding consumer, shopper and market together, including more generic information and dashboards in the area of performance and social listening. End users use one central place to find all relevant data and insights, resulting in better and more complete insights and greater knowledge.
Fireside Chat: Building an Insights Culture at Electrolux
Charlotte Birchley Apr 15, 2021