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Reckitt simplifies consumer knowledge discovery with Stravito

Charlotte Birchley June 21, 2022

Tuesday 21 June 2022, Stockholm: Stravito, the enterprise insights platform democratizing access to market research for the world’s largest organizations, today announced it has been selected as the knowledge management solution for Reckitt, the global consumer goods manufacturer producing leading health, hygiene and nutrition brands. By creating one central hub for market and consumer insights, Reckitt employees can store, search and discover all their consumer knowledge and research, in seconds.

According to Stravito Founder and CEO Thor Olof Philogéne, Reckitt chose Stravito to simplify internal research discovery, increase engagement and boost productivity. “In the modern economy, it is essential global organizations integrate market and consumer insights into business decisions so they can move closer to their customers.” Philogéne said.

“We’re proud to partner with Reckitt and create one hub for the organization’s internally and externally stored consumer knowledge. Using AI-powered smart search, which is personalized to Reckitt's brands and industries, Stravito helps users to pinpoint exact pieces of research, highlighting relevant sentences and paragraphs. This allows users to find and use critical information on everything from customer behaviors to customer preferences, across multiple verticals and markets.”

“Reckitt needed an insights solution with a powerful user experience that would allow them to upload and find relevant research with ease.”

“Stravito's proprietary machine-learning means files are auto-categorized with Reckitt's unique taxonomy on upload, so the team doesn't have to waste time manually storing research. What's more, by pushing personalized content for each user on the home page, through notifications and in search results, the team stays on top of important research and paves the way for better decision making for the almost 200 countries Reckitt’s products are available in.”

Stravito allows the world’s largest organizations to create one central hub where all employees can store their research, insights, and analytics data regardless of format or file type. Data visualization tools and third-party research firms can be directly integrated allowing employees to search for content across multiple sources in a single view. Second-party data living on local servers or file storage solutions such as SharePoint can be auto-uploaded. Each document is analyzed and tagged automatically, video and audio files are transcribed automatically and Stravito’s advanced filtering mechanisms and search engine intelligently adapt to the company's taxonomy and specific internal terminology.

Combining AI with a user-friendly experience, Stravito brings insights to the fingertips of teams around the world, without the need for training or complex manuals. The content delivered is personalized to individual users based on their market, industry, language, location, behavior and other signals, ensuring key insights are delivered to the appropriate employees, at the appropriate time. The result is high usage and adoption rates, while diminishing organizational memory loss

Reckitt is the latest global consumer business to join Stravito’s growing portfolio which already features leading brands including: Electrolux, Danone, McDonalds, and Carlsberg. The business was founded in 2017 by market research veterans and former iZettle employees.