In a time of global uncertainty: Has our understanding of our consumers become obsolete? Our upcoming Spotlight Series webinar will feature a fireside chat between the author of “Decoded: The Science Behind Why We Buy” and behavioural expert Phil Barden and Stravito’s own Thor Olof Philogène on the topic of consumer behaviour in light of a global crisis. You will hear about Phil’s research into how the pandemic is affecting consumers, looking at what their unmet needs are as a result of the lockdown.
In a thought-provoking and informative discussion you’ll learn about the concept of “unchanging man”, how a great shock to the system can change motivations and what the implications and opportunities are for brands looking to build marketing and communication programs that resonate with consumers in the current climate.
About the speakers
Phil Barden is the author of “Decoded: The Science Behind Why We Buy” and Managing Director, DECODE marketing ltd. Phil has over 25 years client-side experience from Unilever, Diageo and T-Mobile. Whilst responsible for T-Mobile’s brand positioning and development around Europe, he led the work for the Liverpool St flash mob ˈdanceˈ TV ad which increased T-Mobile sales by 49%, and further work that halved customer churn. This epiphenal moment led Phil to set up DECODE marketing ltd in the UK 10 years ago. He is now one of very few experts to combine a practitioner's perspective with a profound knowledge of behavioural science.
Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered knowledge management solution for market research with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor sold his first business to Linden Lab in 2010, and then went on to become the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal. Thor holds an M.Sc. in Business Administration from Stockholm School of Economics.
The Difference Between Consumer and Customer Centricity
Thor Olof Philogène Oct 27, 2020