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Stravito and Electrolux Win 2022 Big Innovation Award

Charlotte Birchley January 11, 2022


We are delighted to kick the year off in style announcing that, together with our customer Electrolux, we have won a 2022 Big Innovation Award.

This year’s award recognizes ‘products bringing new ideas to life in innovative ways’, and has been presented to Stravito and Electrolux for the development and roll-out of The Electrolux Global Consumer Insights Library. 

Powered by Stravito, The Library allows Electrolux employees to search for, and discover consumer insights in seconds - no matter where they are in the world. 

Described by some in the organization as ‘a Google for Electrolux insights’, the platform has changed the way the multinational business that is over 100 years old uses its multi-million dollar research. Using AI and machine learning, it provides a single destination for employees to discover, access, connect, and share consumer insights.

Thor Olof Philogène, CEO and founder of Stravito comments:

We are so proud to have won the 2022 Big Innovation Award together with Electrolux. 

It is a great achievement showcasing how Stravito can help the world’s largest organizations build a data-driven and consumer-centric decision making culture. I look forward to working with current and new customers in the coming year as we continue our mission to simplify knowledge discovery.

Edwin Taborda, Global Head of Insights at Electrolux comments: 

A data-driven decision making culture, centered on human insights is key to build relevant innovations for our consumers. Thus, it has been a great joint journey together with Stravito, Insights and multifunctional teams at Electrolux. We offer a very good knowledge management user experience and boost insights-driven decision making through an intuitive, truly easy to use and really trusted system. I look forward to continuing to grow and improve together.

Mariam Londaridze, Consumer Insights and Analytics Specialist at Electrolux shared similar thoughts: 

It is a pleasure to see Stravito getting recognized for their innovative mindset and the benefit the platform has brought to our organization, by enabling our insights community drive resource efficiency and providing access to all employees to the company-wide knowledge and insights within a matter of seconds.

For more information on the Big Innovation Award and this year’s winners visit, you can read the official announcement on the Business Intelligence Group's blog.


Get the full Electrolux Story

Learn more about how Electrolux is using Stravito to put consumers at the center of decisions.