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Upcoming: Building an Insights Culture with Electrolux & Stravito

Charlotte Birchley March 29, 2021


Session overview

We're very excited to once again be joining the fantastic IIeX Europe event on April 14. In this year's digital edition, Stravito CEO and co-founder Thor Olof Philogène speaks with Edwin Taborda, Global Marketing Director Capabilities and Insights at Electrolux about their inspiring journey towards finally “knowing what they know”. Edwin will share his experiences and learnings from leading a global initiative to centralize knowledge and create new habits that encourage the sharing of knowledge and insights around a 100-year-old company.

They’ll discuss:

  • How global enterprises need to empower their employees with easy access to consumer insights
  • Concrete tips for getting the entire organization onboard with a new insights tech initiative.
  • Ideas for how to solve common challenges faced by insights teams

Plus, with a live Q&A, you’ll have a chance to get your own questions answered.


Date & Time: Wednesday 14 April 2021 at 13.30 CET

To register today and reserve your spot, you can sign up for free on the IIeX Europe website here


About the speakers 

Edwin Taborda is the Global Marketing Director Capabilities and Insights at Electrolux. With over a decade of experience from leading CPG companies like Procter & Gamble, Mondelez, and Kimberly-Clark, his passion for brand building has led him to develop impressive expertise in Consumer and Market understanding. Edwin has a degree in International Negotiations and Organizations from EAFIT University.

Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered knowledge management system for market research and insights with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor was the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal. Thor holds an M.Sc. in Business Administration from Stockholm School of Economics.