Lavazza Group uses Stravito AI Personas to speed up early-stage idea validation with reliable customer input.
The Innovation Bottleneck: Ideas Without Input
It’s a problem we see all too often: global brands invest talent, time, and budget on segmentation research, only to leave those insights to sit idle in slide decks and disconnected files. Meanwhile, other teams are dedicating more resources to developing products that don’t benefit from market segment feedback until far too late in the process.
Leading to greater risk. The last thing any marketing team needs right now.
And considering reports that some 75% of CPG industry innovations fail (McKinsey, 2024), the odds are not in marketing teams’ favor.
At Stravito, we stand for efficiency, so we couldn’t bear to watch Marketing teams play roulette with their ideas, putting precious time and budget at stake.
That’s why we’re excited to introduce Stravito AI Personas.
Say Hello to Stravito AI Personas
AI Personas is a new Stravito tool that brings together your company’s hard-earned knowledge and turns it into always-on, interactive, segment-specific consumer profiles. Marketing and Insights teams get specific, relevant insights they need to test, refine, and co-create ideas in real time. AI Personas empowers teams to:
- Bring personas to life: Build dynamic personas from your own research and segmentation.
- Test in real time: Chat about messages, creatives, or ideas, and refine them by region or market.
- Spark stronger ideas: Generate, improve, and iterate on concepts dynamically.
- Simulate virtual focus groups: Compare reactions across audiences to spot diverse perspectives.
- Share Seamlessly: Export conversations into presentations for quick alignment.
Early Feedback, Not Replaced Feedback
AI Personas exists to complement, not replace, real-life consumer feedback so teams can stress-test ideas before costly market testing initiatives. For teams that currently wait until late stage product development for testing, that means earlier course corrections and more actual refinement later. It can also mean enabling consumer-centric decisions where traditional research may not be conducted. This way, global brands can enjoy faster innovation and more effective go-to-market strategies, keeping their customers front and center in every effort.
Since AI Personas draws exclusively from trusted sources, customers know how each AI persona is built and the research it is founded on, and they can easily refine it. Customers also benefit from Stravito’s professional support, which combines AI and human expertise. Subject-matter experts in consumer research help tailor each AI Persona to company-specific needs. Built-in governance and enterprise controls ensure a smooth and secure rollout to multiple teams, and the protection of content and team confidentiality.
The initial market response has been enthusiastic.
Customer Quote: Lavazza Group
Our customers at Lavazza Group, a world-leading manufacturer of coffee products who recently piloted AI Personas, had this to say:
“Stravito AI Personas stood out for providing reliable feedback, grounded in our own research. The tool de-risks early ideation, turning weeks of validation into hours of fast, iterative exploration with a small, targeted squad. This boosts team efficiency, strengthens the innovation process, and helps integrate and humanize our entire knowledge base.”
- Simone Ballarini, Head of Business Intelligence and Consumer Insights at Lavazza Group.
Want to see what Stravito AI Personas can do for you and your team? Sign up for a live demo here.
