From insight to confident decisions in 2026
A practical playbook for consumer and market insight leaders navigating influence, AI, and decision-making in modern organizations.
Insight teams have more data, tools, and AI than ever, yet many still struggle to shape the decisions that matter. This playbook brings together perspectives from leading insight practitioners on how to increase credibility, influence, and impact in 2026.
Built from real-world insight leadership experience
This playbook draws on conversations with senior insight leaders and practitioners across industries, including perspectives shared on Stravito's Insighter's Club podcast.
Why insight leadership needs to change
In 2026, flat budgets, tighter timelines, and rising expectations mean insight leaders are under pressure to prove business impact and help their teams move faster without sacrificing quality.
While organizations continue to invest in analytics, AI, and research, critical business decisions are still being made without making use of insights the business already has, because teams aren't synthesizing intelligence and socializing recommendations fast enough.
Insight quality may be high, but influence is often inconsistent.
What you'll learn
Inside the Insight Leader's Playbook for 2026, you'll explore how leading teams are:
This is a set of practical principles you can apply immediately.
Why Stravito created this playbook
At Stravito, we work closely with insight teams at large organizations to understand how insight actually flows — or stalls — inside decision-making processes.
Again and again, we see the same challenge: the problem isn't a lack of insight, but the gap between insight and action.
This playbook reflects what we're learning from ongoing conversations with insight leaders navigating that gap every day.
A practical self-check for insight leaders
The playbook includes a structured readiness checklist to help you reflect on how well your team is set up to influence decisions in 2026. You'll assess areas such as:
Low-rated areas reveal where insight may be slowing your organization down, even when the work itself is strong.