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Stravito Year in Review: 2021

Sarah Wiggins December 16, 2021

What a year it has been. 

From awards and a new ISO certification, to an unprecedented number of online events and a fresh funding round, we’ve covered a lot of ground this year. And it’s been an honor to have you along with us on this journey. 

Before we look to the horizon for what 2022 might have in store, we wanted to take a look at some of our top 10 highlights from this year. 


1. Forbes milestones

We started off 2021 with being named by Forbes as a top machine learning start-up to watch in 2021. Along with our trailblazing companies like Augury and Particle, Stravito was highlighted for our mission to help companies be more productive and get more value from their market research investments.

We're also ending 2021 with another Forbes milestone. Our CEO and founder, Thor Olof Philogène joined the Forbes Technology Council this month. In his debut commentary, Thor is part of an expert panel sharing their best advice for new tech leaders looking to get more done.


2. ISO 27001 certification

Customer data security has always been a top priority for us, and in 2021, we wanted to take our platform security to the next level. 

That's why we went through the rigorous process to receive our ISO 27001 Certification, which recognizes information security best practices for the development and delivery of the Stravito SaaS platform. The application process entailed an in-depth audit, that put our security processes and frameworks to the test.


3. Fresh funding 

A major celebration was in order when we raised $14.6 million in Series A funding to accelerate our product development and to expand globally, with a particular focus on the US market. The round was led by Endeit Capital with additional investment from our existing investors HenQInventure, and Creades.

Our funding announcement also coincided with another exciting update: the addition of 2 new board members, Jelle-Jan Bruinsma, Partner at Endeit Capital, and Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt Benckiser.


4. Awards 

We also solidified our commitment to Corporate Social Responsibility (CSR), winning a silver medal in the EcoVadis sustainability rating. This rating ranked us among the top 25% of all companies evaluated by EcoVadis globally and in the top 14% in our industry. Along with our ISO 27001 certification, this rating was a key element in building on our comprehensive Trust Framework.

And in a somewhat bittersweet win, we were named a gold company by 33-Listan (the 33-list) after being selected as one of the top startups in Sweden for a 3rd (and final) year. We're looking forward to cheering on the next round of Sweden's most innovative and promising tech startups, as we join the ranks of former winners like Spotify (2009, 2010, 2011), Truecaller (2013, 2014, 2015), and iZettle (2012, 2013, 2014).


5. Product updates 

We're always looking for ways to make Stravito even better for new and existing customers. Specifically, leading global enterprises who need secure, self-service access to their insights. 

That's why we doubled down on enterprise-ready features, like Workspaces & Teams, the Stravito API, as well as new integrations with Slack and market-leading research vendors like Mintel. With these new capabilities, we're making it even easier to fit Stravito into workflows and internal tech ecosystems.

Because as we always say, design matters (more than you might think).


6. Clients in the spotlight

We attended (and hosted) a variety of online events, but our favorites were the ones we got to co-host with our customers.

As part of IIeX Europe 2021, we spoke with Edwin Taborda, Global Insights Director at Electrolux about what it takes to build an insights culture

We also took a deep-dive into how organizations can become more consumer-centric with Neil Macfarlane, European Insights Director at Pepsi Lipton.

And on top of that, we had the opportunity to showcase more of our fabulous clients with new case studies from Pepsi Lipton, Atria, and Bel Group. 


7. Masterclasses 

2021 also saw the debut of our popular monthly Masterclasses hosted by our very own Solutions Specialist and demo expert, Tania Poelmann.

Covering topics like how to bridge the knowledge gap,  think like an insights leader, and more, these brief sessions packed a major punch. 

If you missed out on the live sessions, you're still in luck – they're all accessible for free via the links above. 


8. Buyer’s guides

We're always looking to learn at Stravito, and one thing this year taught us is just how daunting the search for an insights management solution can be.

As part of our mission to simplify knowledge discovery, we wanted to create more resources for insights teams looking to find the right solution for their team. So we did.

Whether you're wondering if you even need an insights platform, currently using SharePoint or Google Drive to manage your insights, feeling underwhelmed by your existing solution, or looking for a comprehensive guide to aid you in your search, we've got you covered.


9. Video

As our product and content developed in 2021, so did our visual identity. That’s why we put together a fresh take on our usual Stravito introduction. 

We'll let the video do the rest of the talking.


10. Covering the topics that matter

And of course, we also wanted to dig deeper into the topics that really matter to insights teams.

Which is why we explored new topics like what it means to democratize insights, global insights collaboration best practices, and what ABBA can teach us about the future of retail.

But we also revisited classics like the art and science of consumer centricity, the value of a knowledge management system,  and how to untangle organizational knowledge sharing.  


Stop and smell the roses 

One of our core values at Stravito is to smell the roses – which means that we celebrate our progress together. By looking back at some of the best moments from this year, we’re reminded of why we’re in this. 

So to finish 2021 off, we encourage you and your team to stop and smell the roses too. 

What are you proud of? 

What value did you create? 

How did you champion the voices of consumers in your organization? 

See this as an invitation to look back at your, your team’s, and your organization’s accomplishments this year. 

Let that feeling be what propels you forward into 2022.